Struggling to turn traffic into sales? You’re not alone—and the solution isn’t lowering your price or creating a new offer. Discover how mastering high-converting sales events can build demand, amplify results, and streamline your business growth. Ready to make 2025 the year you scale smarter?
If you’re sending cold traffic straight to a sales page or checkout link and hearing crickets, you’re not alone.
One of the biggest mistakes I see early-stage entrepreneurs make is assuming that having a great offer is enough to make sales.The truth? It doesn’t matter how good your offer is. If your audience doesn’t see the value—if they’re not sold on you or clear on why they should want what you’re selling—you’re nowhere near cultivating a sale.
Creating desire is an intentional part of the customer journey. You can’t skip steps. If your audience hasn’t decided they even want what you’re offering, sending them to a checkout page isn’t going to change that.
If you ask me what the most valuable skill I’ve cultivated in my business is, it’s this: learning how to deliver powerful sales events.
Why? Because nothing has a more direct impact on your bottom line.
Even at a starting conversion rate of 3% (the industry average), a 100-person sales event for a $500 offer could bring in $5,000. And most of my students are seeing conversion rates starting at 10–30%, meaning $10,000–$15,000 launches—right out of the gate.
As you master the skills behind running a sales event (and depending on the price of your core offer), those numbers only grow. And this is exactly what we teach inside Life First Business.
I recently spoke with someone who was frustrated by a lack of sales. She felt that people simply weren’t getting the value of her offer—so her solution was to create a mini version of that offer at a cheaper price, hoping it would spark interest.
But here’s the problem: When people don’t get your offer, the solution isn’t to lower the price or create something new. The solution is to invest in learning what is required to create clarity for your audience and build demand.
Building desire, fostering connection, and positioning your offer as the no-brainer next step for your audience? These are skills—and one of the most powerful ways to bring them together is through a sales event.
A sales event achieves all of those things because it gives you an opportunity to position yourself, demonstrate value, and make your audience see why they need your offer—and why they want you to be the person delivering it. Without that, sending people to a sales page is like asking them to buy something they don’t even know they want yet.
One of my students joined LFB because she wanted to streamline her offers and sell at scale—without spending hours in the DMs, on sales calls, or feeling chained to social media.
She recognized that learning how to run a high-converting sales event wasn’t just about this one launch—it was about a skill set that would serve her business for years to come. She invested the time and money to build everything out with intention from the beginning.
Her results? 19 sales in the first 48 hours after her masterclass. She hit her launch goal in less than two days as a direct result of her sales event. Plus: she made a private coaching sale in the process off the back of the execution of the masterclass.
In fact, as she was giving me a walkthrough last week on the numbers, sales were continuing to come through one….
…after another!
She didn’t waste time piecing things together or trying to figure it out through trial and error. Instead, she invested in the very skills that allowed her to save time, amplify her results, and create a system she can use and refine again and again.
Running a high-converting sales event is not just about showing up with a slide deck—it requires:
- An audience that shows up: Knowing how to market the event so people actually want to attend.
- A compelling topic: The topic of your event is the single biggest factor driving registrations—it needs to meet your audience where they are, which means having an acute sense of what’s top of mind for them.
- Engaging delivery: You need to keep people interested for an hour or more while establishing authority and credibility through your delivery.
- A powerful sales pitch: Your audience should walk away not just understanding your offer but feeling a desire to buy—and as though they received a ton of value even if now’s not the right time.
- Follow-up mastery: A sales event doesn’t end when the event does—your follow-up emails are just as important.
But here’s the thing: It’s easy to underestimate the level of skill required to execute these strategies effectively.
It’s natural to think, “I’ll just give it a go and figure it out as I go along.” But that’s where inexperience can hold you back.
Practicing and experimenting will teach you something, sure, but it’s not the most efficient or effective way to get results. Building a skill set means not just “trying” but learning from someone who’s already mastered it—someone who can show you how to do it the right way from the start.
When you schlep something together without the strategy and skills to back it up, the results will reflect that. But when you approach it with intention, clarity, and the right tools, you amplify your efforts and set yourself up for success, while, of course, clawing precious time back.
All of this to say, if you don’t have a sales process in place, you’re leaving revenue on the table.
And if you’ve tried webinars or masterclasses before and felt like they didn’t work, it’s likely because the execution wasn’t there. That’s where the right strategy, paired with the right skills, changes everything.
If you have a scalable offer that you’re ready to sell without being glued to social media, having endless one-on-one conversations explaining the same things or feeling like you need to convince people about why your offer is worth buying, it’s time to cultivate this skill.
2025 can be the year you master sales events—and the best place to start is by joining the waitlist for Life First Business.
Make this your first step toward scaling smarter.
