Struggling with your launches? The real work begins before the cart opens. Learn how a solid pre-launch strategy can make your sales smoother and more profitable.
Here’s something most people get wrong about launching:
The moment you open the cart, the real work is already done.
Think about it:
- How your audience feels about your offer.
- Whether they trust you to help them solve their problems.
- Whether they’ve already made the decision to buy.
All of that is determined long before the doors even open.
But here’s the thing: most entrepreneurs treat their launches like isolated events.
They focus only on the 7-10 days when the cart is open, scrambling to convince people to join while battling objections and trying to suddenly create demand.
It’s exhausting—and completely unnecessary.
The truth is, the work you do before the cart opens is what determines how successful (and easy) your launch will feel.
In Life First Business, I teach my students how to:
- Meet their ideal clients where they are. Right now, for example, many people are feeling uncertain about spending and taking longer to make purchasing decisions. That insight should therefore inform your marketing and messaging.
- Reverse-engineer their launch strategy. From what stories to tell to what bonuses to highlight, everything is planned to make buying feel like a no-brainer when the time comes.
- Create a pre-launch runway that builds demand. By the time the doors open, their audience is already sold.
I approach my own launches with this exact framework and transformed my launches.
Because here’s the thing: launches aren’t intrinsically stressful.
It’s a lack of planning that makes them that way.
And if you’ve launched in the past to crickets or were underwhelmed by the response, it’s usually down to the execution.
Our results give us an objective pulse on how well we planned, on where our current sales skills are, and how well we know our ideal clients.
The more planning and prep work you do in any promotion, the less stressful (and more profitable) it will be.
This is exactly what I teach inside Life First Business: how to build sustainable sales systems that make your launches grow in a lean-back and sustainable way.
Doors reopen in January. Click here to join the waitlist.
Until then, I want you to ask yourself:
What are your recent launches showing you about areas you can afford to work on to improve your results?
Is it the planning, the prep work, or insights into your ideal client?
Sit with it and make a concrete plan to prioritize it this quarter.
It’s not enough to intellectually know what you should be focusing on if you’re not carving time in your schedule to make it happen.
You got this.
Naomi
LOOKING FOR MORE RESOURCES?
Here are some powerful places to plug in:
- Did you know I have a private podcast? With over 300 episodes in the archive and 3 new episodes dropped every week, it’s a treasure-trove of business-building insights and strategies. Click here to join the waitlist to be the first to know when we reopen the doors.
- If you’re unsure what you should be focusing on and the actions you need to take based on where your business currently is, simply answer a few questions and I’ll send you a complete diagnostics and action plan for free. Click here to get started.
- And here’s another resource that breaks down exactly how to set quarterly priorities and projects that drive your business forward.
- I’m breaking down the content I shared to consistently sell out my high ticket offers and have a waitlist of clients who’d paid to reserve their spot to work with me. Access the full run-through – with actual examples – by clicking here.
- THESE are the blocks that may unknowingly be holding you back from scaling. Check them all out here.
- Learn how to turn what you know into profitable high ticket offers with this free guide.
