Discover Practical Ways to Streamline Your Offers, Maximize Impact, and Achieve Sustainable Growth with Less Effort
A question that often pops up in Office Hours with my students centers around how they can pull back even more to anchor into what we teach inside Life-First Business about doubling down on a few things to move the needle in a significant way, with less effort.
It’s hands down the biggest mindset shift that’s transformed the way we do business over the last few years.
By removing excess, I’ve created a signature offer and streamlined customer journey that allows us to grow sustainably, without needing to scale my team, time or expenses.
All roads lead to our scalable offer, so I’m not being splintered in a million and one different directions with a ton of things to launch, market and promote.
Every call to action I have directs people through this very carefully curated pathway, which allows our efforts to compound.
And because things are simple, we’ve managed to build systems to automate a lot of our processes, which means I’m able to serve a growing community of students with just myself and one other team member, which has allowed our expenses to be the lowest they’ve ever been and are profits, the highest.
None of that would have been possible without cutting the fat and making some hard decisions to forgo fast and easy ways to make income now, but that would have compromised the way I want to grow and feel ultimately.
So how can you start doing less but better?
Whenever you feel tempted to create something new, focus on improving what you already have and start here:
- As you grow, your knowledge and expertise will expand. But instead of adding more assets to your services, refine what you currently teach or lead people through in a way that facilitates more impactful results for your clients and faster. Remove the fluff, tighten up your frameworks, update any best practices to align with what’s working in the current climate.
- Especially with your passive offers, revisit whether the collateral inside is robust enough to allow you to feel confident that you can deliver on your offer promise without people having direct access to you. This is one of the reasons many people subconsciously block themselves from leveraging digital products and the easiest solution is regularly reviewing your offer with that in mind and adding/tweaking/refining accordingly.
- Tighten up the messaging and positioning for your existing offers. How consistent is your customer flow to said offers? Do you know what levers to pull to turn up the flow of clients as and when you want or need to? Are you clear on what messaging and positioning inspires your audience to take action? What traffic sources are your best customers coming from?
- Focus on diversifying your traffic sources. Instead of spending 80% of your time in offer creation mode, switch that around and spend that time marketing. If you’ve been using social media as your number one lead source, use the capacity you have to expand those traffic sources. Think about things like SEO and leveraging other people’s influence by tapping into strategic audiences to drive email list growth. Once your offer is built, your number one focus should be about traffic.
- How are your current opt-ins performing to lead people towards your signature offer? Is there an opportunity to layer in more seasonal, time-sensitive lead magnets into your marketing to offer value to your ideal clients on topics that are top of mind to them right now? Not only will it allow you to attract new audiences, it will allow you to present these resources to your existing subscribers to truly nurture those relationships. Again, get creative with marketing your existing offer and finding new ways to create offer awareness and lead growth versus creating new things.
- How repeatable and systematized are your launches? Do you have a bank of launch collateral that you can refer back to, spruce up and repurpose? What was your most profitable launch for one of your core offers and what factors contributed to that result? Have you systematized that or is it in your head or in the head of a team member? Could your team run a launch without you? What assets, SOPs and collateral would they need to be able to do so?
- Do you have a bank of content (or at least highly converting content ideas) that you can pull out or be inspired by that all lead people to your signature offer? When you have a bank of content assets that tick the boxes of creating problem and solution awareness and speak to the process you walk people through to achieve their desired outcome, having content to publish that actually drives sales becomes a whole lot easier. Again, build out these assets and create an evergreen content machine that you use to drive sales now and in future.
- Are there opportunities to increase your average order value by leveraging one-time offers and order bumps for existing offers? Where are you leaving money on the table? What resources can you repurpose to get this in motion?
- How are customers moving from one offer to another? Are they? What are some ways you can leverage automation to cross sell and upsell between your offers to drive profitability on the back end so that customer acquisition becomes the cherry on top?
- Are you leveraging social proof and testimonials to increase the conversion rate on your sales pages and in your marketing channels? How can you create a system for keeping these updated so they’re always reflective of the results you’re facilitating within those core offers right now?
- How long does it typically take from someone to discover you to them feeling empowered to make their first purchase? How can you create an intentional automated pathway for new people that shortens the discovery to sale timeline?
Those are just 11 areas to get you started but I hope you can see that there’s so much we can do with what we already have when we go all in one scalable offer.
Every new offer is like a mini business that requires marketing, sales and operations – not to mention the time and resources that goes into the build out, too.
And again, more businesses die from indigestion (meaning, doing way too much), rather than starvation so where are there opportunities for you to let go of some of the things that’s currently on your plate to go deeper with the things you can scale in a sustainable way.
Everything I do, I teach, so if you want support to walk you through this, everything detail is mapped out for you inside Life-First Business. Just ask one of my students:
Whenever you’re ready to learn the exact strategies I’m using every day in my evergreen, hybrid business, watch my free masterclass to learn more about the program and how to enroll.
