Success isn’t about doing more—it’s about making decisions fast. Learn how to build momentum by embracing imperfect action and navigating uncertainty.
Momentum isn’t magic. It’s not luck or perfect timing.
Momentum is the by-product of the velocity of high-level decisions you’re making in your business.
And when I say making decisions, I mean truly deciding. Not ruminating, going back and forth, and mulling over things. Deciding.
But here’s what often gets in the way: we intellectualize every decision, trying to avoid failure. We’ve been trained to think there’s always a “right” answer.
School taught us to approach every problem like an exam: study the material, find the correct answer, and move on. But business doesn’t work like that. There’s no textbook to memorize, and no guarantee you’ll get the outcome you’re hoping for if you follow the “right” steps.
It’s why, we’re wired to overthink and under-action – we want to be certain before we move. But clarity doesn’t come from thinking—it comes from doing.
We’re not afraid of the decision itself—we’re afraid of the discomfort that comes with uncertainty.
Instead of trusting ourselves to take action, we gather more information, seek more advice, and obsess over finding the “right” move. But clarity doesn’t come from thinking—it comes from doing.
Self-trust is built in the doing.
I trust myself to navigate uncertainty—not because I’m special, but because I’ve learned how to move with it.
I’ve tried things, failed, adapted, and come out the other side. Over and over.
And every time I’ve made a decision, I’ve witnessed my capacity to figure it out.
To course-correct. To pivot. To be resilient.
And that’s the point. The only way to build self-trust is to give yourself proof of what you’re capable of.
It’s not about avoiding failure. It’s about building the emotional capacity to try something, receive direct feedback from the results, and use it to inform your next steps.
When you try to avoid the discomfort of uncertainty, you stay stuck. You wait. You overthink. And in that waiting, you rob yourself of the chance to learn.
But when you take action—even imperfect action—you move faster. You gather data. You build momentum.
Growth doesn’t happen in the thinking—it happens in the testing.
I’ve shared this in the past but it’s worth the reminder.
Jeff Bezos has a really good decision-making process that I love.
He distinguishes between one-way and two-way door decisions.
You can only go through a one-way door in one direction. These are the kinds of decisions that are hard to come back from. These, he says, are the ones to make slowly and thoughtfully.
In two-way door decisions, you can reverse your decision without suffering enormous consequences.
These are the ones that you want to make quickly. It’s the speed with which you make these kinds of decisions that builds momentum and traction.
Is it worth spending days thinking about a decision you can easily pivot or reverse? No.
Allow yourself to be in motion. It’s by increasing how many of those kinds of decisions that you make, that you begin to free up so much brainpower to apply to the decisions that do matter.
