Discover the surprising lesson I learned during a low-buy year that reshaped how I approach spending in both life and business.
How are we all feeling after the Black Friday/Cyber Monday rush?
I was talking with a group of girlfriends the other day and the resounding sentiment was, “what’s up with all the Black Friday stuff this year?”
What started initially as a long weekend of promotions has morphed into what feels like an entire month of endless emails pushing us to shop and a deluge of gift guides. There are guides by personality, by price, and of course, guides curated by influencers and celebrities. That mixed with all of the daily sales and disappearing offers in the online space.
It feels like a lot because, well, that’s kinda what this time of year has morphed into.
I don’t say this to knock Black Friday promotions – I know many businesses, especially small online businesses like mine, rely on the influx of sales that come during this time – but over the years I’ve consciously chosen to take a step back during this time, which is why you didn’t see any promos from me last week.
At the start of the year I made the decision to make 2024 a low-buy year. Thanks to some really good years in business, my take home pay and bonuses were increasing, and so, too was my spending. But while I’m all for expanding our lifestyles as our income grows (under the proviso, of course, we’re increasing the amount we invest, too), the reason I wanted to slow down was because I realized just how much of my spending was happening unconsciously, simply because the disposable income was there.
Committing to this low-buy year has tapped into a new deeper, more integrated layer in my relationship with money. I used to think that freedom was about having choices – the choice and ability to buy what I want without money being the determining factor in my decisions. But what I realized in spending a year not focused on buying stuff is that true freedom doesn’t come from the ability to buy everything we want.
It actually comes from stepping back from our culture of consumerism and the dopamine hamster wheel of impulse spending and instead, taking a step to more consciously align my spending with my highest values.
Defining those values and our core authentic motivators is one of the first things we do inside Life-First Business, as it becomes the litmus test that makes decision making that much easier.
So that’s been my process with spending this year, too. Taking time to consider my purchases more deeply. Planning my investments in advance (I had a list of a handful of things I wanted to buy for Black Friday that I made months prior and stuck to it). And intentionally choosing one purchase over another – not to place unnecessary restrictions on myself – but rather, to invest in a way that feels good because I’m making more conscious choices.
This year, the low cost commitment was a more deliberate thing. Moving forward, I just want to integrate this level of intentionality as my modus operandi.
Less stuff, but better and more deeply connected with my highest priorities.
That’s why I also want to give you ample notice that we will be opening the doors for Life-First Business publicly late January and arm you with all of the information that you need to know so you can make an empowered and informed decision.
Because if building your business in a way that’s optimized for both profit and the bigger picture quality of life that you’re desiring is a top priority for you, this is an investment that you’re going to want to plan and prepare for so you can say “yes” to the opportunity when the time comes.
Here’s everything you need to know about the January opening for Life-First Business:
When will the doors open?
- Doors will open in late January for one week only.
- During this time, you’ll get access to the discounted enrollment rate and special bonuses.
What’s the investment?
- Pay in full: $1,997
- Six monthly payments: $386
What’s the 5-phase process you teach inside?
- Phase 1: Define Your Vision: Clarify your life-first business vision by establishing core values and priorities. Use these as your North Star to align every action with the life you want.
- Phase 2: Establish Your Foundations: Create a profitable, high-ticket offer that avoids scope creep and frees you from the income rollercoaster. Pay yourself properly and set boundaries.
- Phase 3: Refine for Scalability: Develop a scalable offer with a tailored sales process—whether webinars, live launches, or evergreen systems—to grow without added stress.
- Phase 4: Align with the Long-Term Vision: Reverse-engineer your three-year growth goal into actionable annual and quarterly steps. Build your CEO confidence and leadership skills.
- Phase 5: Scale with Ease: Transition from frequent launches to evergreen systems for consistent growth. Add offers strategically to sustain business growth without complexity.
What’s included?
- The Life-First Business Five-Phase Framework: A step-by-step system that grows with you, providing clarity and strategy at every stage.
- Training Videos, Worksheets & Lifetime Access: Practical lessons with worksheets you can revisit as your business evolves.
- Private Student-Only Podcast & Lesson Transcripts: Learn on the go with audio lessons and downloadable transcripts.
- Weekly Office Hours in Voxer: Get Q&A support during flexible, two-hour weekly sessions, so you’re never left wondering what to do next.
- Monthly Targeted Clinics: Phase-specific sessions offering tailored strategies for your business stage.
- Monthly Get-It-Done Coworking Clinics: Real-time progress with live co-working and feedback sessions.
- 30-Day Archive Access: Revisit recorded coaching clinics at your own pace.
- UNCUT Podcast Membership: Weekly mini-masterclasses and behind-the-scenes insights to implement actionable strategies and stay motivated.
- Fast-Action Bonus: Map Your Quarter: Join within the first 48 hours to gain access to quarterly live planning workshops that help you recalibrate and set clear, actionable goals every 90 days.
When do all the live sessions and Office Hours start?
- All live sessions and support will begin in the New Year.
If you’re ready to create momentum in your business in 2025 and invest in alignment with your highest priorities, the best time to make a plan to join is now.
I’m so ready to welcome you inside.
