Discover the shifts that freed up my brainspace, allowed me to step away without stress, and created a truly sustainable business.
At the time I’m writing this, it’s Monday afternoon and my first day back at my desk after taking time off to galavant with my sister, who was in town from London this past week.
She left at the crack of dawn this morning so I’ve spent the last few hours gently easing myself back into the swing of things.I’m exhausted, but the good kind of exhausted.
It’s been a week full of quality sister time and creating the kind of memories that stay with you.
We were walking back to the car after taking a hiking trail up in the Catskills the other day when a few things struck me.
We were taking photos of a waterfall from a viewing dock when we saw a group of women taking photos for social media…
I don’t know what it was about seeing them document the whole experience for Instagram that brought up an overwhelming sense of relief that that’s not my reality anymore.
While I definitely took a few photos, none of it was based around me feeling the need to document it to share.
Any photos I took were for me – and there were so many moments that I didn’t photograph because being there, and being present for it was enough.
To be clear, there’s nothing wrong with social media at all.
It was just really interesting to have a moment like that to reflect on just how much brainspace has been freed up now that social media is no longer a crucial part of how I run or sustain my business.
Everything I do now is through the lens of sustainability.I’m less interested in showing up every day and instead, am focused on creating content that’s effective, but is also sustainable, has a long shelf life and serves the business ongoing and now just in the immediate.
The other thing that I integrated on a deeper level was the importance of regularly taking time off like this to reap the benefits of what I’ve created, not for any grand purpose but, “just because”. It’s easy for me to default into moving from one thing to the next or creating space only to come up with new ways to fill it, so I have to really practice taking my time back often, and reminding myself that this is the reward, and shouldn’t be squandered.
Moments like this – getting to disappear for a week knowing that the business is operating like clockwork without me – is why I’ve made so many of the changes that I have these past few years.
I’ve pulled things back so we’re only working on a few high ROI areas that give me a big return on the time when I am working. And taking that approach is what’s allowed me to not only work at a natural place but have the space to get ahead in a way that opens me up to randomly take time off like this.
This is what’s available for you, too.
You get to build in a different way – one that doesn’t require you to churn content out every day to make sales, being perpetually “on” or splintered in a million different directions, but instead, one that gives you the freedom to step away while the business keeps growing and serving.
If this kind of sustainable business model resonates with you, where you’re making meaningful strides without burning out, I’d love to invite you to explore Life First Business.
Click here to join the waitlist to get access to special bonuses when we reopen the doors.
Or, if you’re curious about some of the shifts I recommend to streamline your business model, I recently shared some insights here.
Here’s some highlights from the past week….
Back at my favorite spot out East
Taking my latest manifestation out for the first time: my Toteme T-lock bag
Lunch at San Ambroeus East Hampton
Biking through Central Park and up on the roof at the Met Museum
Made it in time for sunset at Innes
Apple picking with the fam
