You’ve read the books, taken the courses, and done the work—but your results haven’t changed. Here’s why capability, not just effort, is the missing piece.
After writing Monday’s email, I realized I had so much more to say about this that I’ve turned it into a three-part series.
In Part One, I talked about capacity—your ability to hold more and execute at a higher level without burning out. (If you haven’t read that, go check it out.)
But today, I want to talk about the second piece of the puzzle: capability.
And I want to speak directly to those of you who feel like you’re doing all the right things—
✔ You’re reading the books.
✔ You’re signing up for the courses.
✔ You’re even getting coaching.
Yet… your results aren’t changing.
This is what that boils down to: your capability.
What Capability Actually Means
Your capability is just your current skill level in a certain area.
- How well can you market?
- How effective is your messaging?
- How well can you convert people into paying customers?
- Where are your launching skills at?
It’s an objective measurement. It’s not about what you know. It’s about what you can execute at a high level, repeatedly.
A lesson I learned very early on in my business is that the proof of how well I know something is in my current outcomes.
Knowing what to do is one thing. Actually doing it—and doing it well—is another.
It’s like riding a bike. Sure, you can read about it but at some point, you just have to do it.
And here’s why so many people stay stuck: learning feels safer than executing.
Because when you start actually riding the bike?
- You’re going to fall.
- You’re not going to be perfect.
- You’ll feel wobbly and unsure. Embarrassed, even.
But you have to believe in your own potential to get there—the potential you can’t see yet.
You have to be willing to suck for a while in order to get better.
Why Capability Matters More Than Time
If you’re consciously taking what you learn, practicing it, getting feedback, and doing it again and again, you don’t need more time.
You simply produce better outcomes in the time you already have.
I’m much better at selling Life-First Business today than I was two years ago because I’ve sold the same program consistently during this time. I didn’t get distracted. Instead, I refined, tested, and improved my skills over time.
Proficiency comes from repetition.
Many of you have amazing offers—but you’re not making money because you’re not building the capability to sell them well.
- You’re not proactively improving your messaging.
- You’re not getting coaching on your mind.
- You’re not analyzing your data to refine your sales process.
- You’re not actively upskilling in the core competencies your business actually needs.
You see your results in binary terms: you’re either winning or you’re failing, and it’s robbing you from getting better.
You’re either freezing or not moving fast enough to make real progress.
You’re changing everything else—your offer, your niche, your strategy—when what you really need is to build your capabilities in the foundational skills that make any business successful.
Your Best Isn’t Where You Want It to Be—Yet
It’s hard to acknowledge that your best isn’t yet where you want it to be.
But there’s so much power in that realization.
Because now? The ball is in your court.
Now that you can see what’s actually holding you back… what’s your next move?
- If you believe your offer is great, but no one is buying, that’s a sales and messaging issue.
- If you believe you’re doing all the right things and are all in, but you’re still plateauing, that simply shows you that your current skills are at odds with the outcomes you want.
So what are you going to do about it?
If that feels exposing, I get it.
But I also hope it ignites something in you.
Because when you start getting excited about the opportunity to expand and grow in these ways—when you start treating upskilling as an advantage rather than an attack on your ego—you will surprise yourself with what you unlock.
And I have something coming soon that will help you do exactly that.
