Discover the strategies that helped me and my clients plan with clarity, align work with energy, and create sustainable growth this year. From streamlining offers to prioritizing rest, here’s how you can take intentional steps to thrive in 2025—starting now.
As we move into the final weeks of 2024, I’ve been reflecting on the tangible shifts my team and I made this year—what worked, why it worked, and how we’re taking those lessons into 2025.
These aren’t just wins for my business—they’re shifts that have had a profound impact on how I show up in my life, my relationships, and for myself. And they’re strategies I teach and share with my clients inside Life First Business.
Here’s what we actioned in 2024, the results we’ve seen, and how you can consider incorporating them too.
1. Shifting from “What’s Next?” to Long-Term Clarity
In the past, I worked at maximum capacity—juggling too many offers, reinventing the wheel with every launch, and constantly asking, “What should I sell next to drive growth?” The result? I was stretched thin, and my energy for life outside of work suffered.
This year, I committed to doing less and doubling down on long-term planning. My team and I mapped out our full 2025 plan back in October, by leading with these questions:
- What do we want the next year to look like?
- What do we want it to feel like?
But it’s not just me. My Life First Business students did the same. Together, we mapped out their 18-month growth plans with clear goals and non-negotiables about how they’d achieve them.
They’re not questioning what to focus on or wondering, “What should I be doing?” They’re already taking intentional, strategic steps toward their vision.
And we revisit these together live every 90 days during our Map Your Quarter workshop to ensure their goals and strategies align with their lives, not the other way around.
Consider This:
When planning for 2025, start by prioritizing your life. Block off vacations, downtime, and family commitments first. Then, align your business goals around that foundation.
2. Building Around My Energy
For the past six months, I’ve been committed to time tracking—a process I teach comprehensively inside the Map Your Quarter workshop.
This practice taught me so much about myself:
- How my energy shifts throughout the week and month.
- How long tasks actually take.
- Some of the unexpected life stuff that pops up.
With this data, I created a schedule that’s realistic and sustainable—not one that relies on me being at peak motivation all the time.
My calendar doesn’t feel restrictive because it’s built with me in mind; and I teach my students to do the same.
Many of my them have young kids, care for aging parents, live with chronic illnesses or have other factors that impact their capacity. So the key isn’t doing more—it’s designing a business that works with the energy and capacity you do have.
Consider This:
Track your time for a month to understand your energy patterns and workload. Use what you learn to create a schedule that feels sustainable—not overwhelming.
3. Streamlining Offers to Go Deeper, Not Wider
One of the biggest shifts we made in 2024 was focusing on our core offers:
- Life First Business, my signature program, and
- Traction, my mastermind/membership for LFB alumni
Instead of adding new offers, we optimized what we already had. And this focus on depth, rather than breadth, is what allows us to deliver a high-touch experience.
For example, I recently surprised one of my clients by offering a complete review of all of her launch data. This wasn’t part of my deliverables, but because I’m not stretched across multiple offers, I have the capacity to go deep with my people.
I’ll be recording the entire audit process, including how I analyze the data, draw conclusions, and make actionable recommendations. All my students will have access to this, so they can refine their own strategies for 2025.
Consider This:
How can you create a deeper impact with what you’re already offering? What opportunities do you have to refine or enhance your existing offers?
4. Rinse, Repeat, and Refine Your Launches
This year, we committed to fewer launches and focused on amplifying their impact. In 2025, we’re launching just three times, doubling down on what works and refining our process.
One of my Life First Business students recently had her most successful and least stressful launch to date with a brand new optimized offer. She followed our rinse-and-repeat launch system, hit her entire sales goal within the first 48 hours, and had everything ready to go long before the cart opened.
Inside Life First Business, we provide email outlines, prep tools, and timelines so that launching becomes one of the easiest things you do—not the most stressful.
Consider This:
For your next launch, focus on preparation. What can you plan, structure, or delegate ahead of time so that you can safeguard your energy to either show up in your marketing or enjoy the spaciousness during your launches?
5. Prioritizing Rest to Show Up Fully
One of the most powerful questions I asked myself this year was: Have I rested enough to do my best work?
This mindset shift changed everything. It challenged me to create healthy time constraints about the time I am working to free up energy and capacity for creativity, playfulness, and spontaneity in my relationships—with my kids, Mike, and friends.
We also made rest a team priority. My entire team is taking three weeks off over the holidays, fully paid and I will continue taking July and August off with my team working reduced summer hours next year.
The beauty of planning our 2025 strategy in advance is that it allows us to completely switch off during the Christmas break and head into the new year rested, clear and ready to pick up on the momentum we started in Q4.
Consider This:
As you plan your year, ask yourself: Am I building enough buffer time into my calendar to rest, recharge, and show up from a place of fullness?
6. Focusing on Data and Marginal Gains
We’re deeply committed to aiming for just 2-3% improvements at a time. Small, incremental gains may not sound significant, but they add up to massive results over time.
Inside Life First Business, we teach you how to track your own data, evaluate what’s working, and refine your strategies (we have a whole launch debrief process that we walk you through). The more consistent you are with your processes, the easier it becomes to identify what’s driving results—and double down on it.
Consider This:
When reflecting on your results, focus on one or two areas to improve rather than trying to overhaul everything at once. What’s one small change that could drive the biggest impact?
Momentum Before January
Most people wait until January to start planning, but in my world, we start earlier. By the time we close up shop on December 13, all of our promos and sales activities for Q1 will be complete, scheduled and ready to go.
Same applies to our students. By January, they’ll be ready to hit the ground running and continue working ahead—not scrambling to get things done or trying to figure out what to do next.
Consider This:
What can you start now to create momentum before the new year? Even one small step can set you up for success in 2025.
If this resonates, I highly recommend joining the waitlist for Life First Business.
We’ve got something really special planned that will be available for just a few days in December, and the only people who will hear about it will be those on the waitlist.
This is your chance to start 2025 with clarity, intention, and a life-first approach to growth so make sure to join the waitlist by clicking here.
Here’s to creating meaningful, aligned growth in 2025.
